Real talk. Honest strategy. Practical next steps.
You have the talent. You have the music. But knowing what to do next — and who to trust — is where so many independent artists get stuck.
Loretta Andrews has spent over 20 years working in and around the music industry as a session singer, radio broadcaster, artist manager, and music business lecturer. She is a Fellow of the Higher Education Academy, a Music Manager Forum Accelerator alumna, a PRS Foundation Power Up recipient, and Programme Leader at one of the UK’s leading music colleges. She manages artists at every level, including triple MOBO award-winning rapper Guvna B and Poet and author, Joshua Luke Smith.
When you work with Loretta, you’re not getting generic advice. You’re getting hard-won, industry-tested insight from someone who has been in the room — and continues to be.
THE focus session — £100
For artists who need a clear-headed outside perspective
Sometimes you just need an hour with someone who gets it. This is a focused, one-to-one online session where we get into where you are, where you want to be, and what’s standing in the way. You’ll leave with honest feedback, practical pointers, and a clearer sense of direction.
What’s included:
• 60-minute online session (Zoom)
• Pre-session questionnaire so we use the time well
• Follow-up summary of key actions via email
Best for: Artists at any stage who want honest guidance, a gut-check on their strategy, or clarity on their next move.
THE DEEP DIVE — £250
For artists who want a proper audit of where they’re at
This is the full picture. Before we speak, you’ll complete a detailed questionnaire and share your links, socials, releases, and any plans or materials you have. Loretta will research, listen, and compile a bespoke written report covering your brand, your music, your online presence, and your strategy — then walk you through it together.
What’s included:
• Pre-session questionnaire and materials review
• Bespoke written report with observations and recommendations
• Two online sessions: an initial conversation (30–45 mins) and a follow-up debrief (30 mins, approximately one week later)
Best for: Artists who are ready to get serious and want a detailed, honest assessment of their career with a clear roadmap for moving forward.
THE STRATEGY DAY — £500
For artists ready to build a real plan
A dedicated, in-person day working together in depth. We’ll go through everything — your identity as an artist, your goals, your release strategy, your team, your income streams, your online presence — and leave with a concrete, actionable plan you can actually execute. This is immersive, intensive, and tailored entirely to you.
What’s included:
• 4–5 hours in-person session (London-based, location agreed between us)
• Full career and strategy review across all key areas
• Written action plan to take away
• 30-minute follow-up call within two weeks
Best for: Artists at a pivotal moment — preparing for a campaign, considering signing a deal, rebuilding after a setback, or simply ready to stop winging it and start building strategically.
THE MONTHLY RETAINER — from £250/month
For artists who want ongoing support and accountability
For artists who don’t just want a one-off session but a consistent presence in their corner. The retainer gives you regular access to Loretta’s expertise on an ongoing basis — keeping you focused, accountable, and moving forward month by month.
What’s included:
• Two online sessions per month (each up to 45 minutes)
• WhatsApp/email support between sessions for quick questions and sense-checks
• Monthly focus review — tracking progress against your goals
• Priority booking for any one-off sessions or Strategy Days
Best for: Artists actively working towards a release, campaign, or career milestone who want structured, regular guidance rather than ad hoc check-ins. Minimum commitment: three months.
Retainer pricing is discussed on a case-by-case basis depending on your stage and needs. Get in touch to find out more.
NOT SURE WHICH IS RIGHT FOR YOU?
Book a free 15-minute introductory call and Loretta will help you figure out the best starting point.
Loretta@safemusicmanagement.com
“be excellent. be consistent. be persistent - and you will see results!”
- Loretta, SMM Founder
Helping you put your dreams into a plan and your plan to a reality.